Preston City Living Strategy

Preston City Council

The Preston City Living Strategy (CLS) is an exemplary approach to identifying, unlocking and kick-starting the delivery of brownfield housing sites. Working with Preston City Council (PCC), Hive led this award winning strategy for regeneration and maximising the development potential of brownfield land (in public and private ownership).


The CLS was designed to support and stimulate development in the city centre and inner urban areas for both private sale and affordable housing. The CLS is a pro-active response to market failure around the delivery of housing on brownfield land, with Hive’s input summarised around the following tasks on the right.


The above measures have had very positive results, leading to a step change in housing delivery within Inner Preston. As a mark of the projects innovation and success, PCC and Hive have won numerous national planning awards, culminating in winning the prestigious RTPI Sliver Jubilee Cup.

More Projects

The former Riverside High School site is located to the west of Radcliffe town centre and has been vacant since 2015. The site, which was cleared in 2021, provided an opportunity to delivery for much needed housing development in Bury. 

Marton Estate is an 11 hectare Site situated in the Fylde-Blackpool periphery strategic location for development, which was identified in the Local Plan. The Site was allocated for mixed use development to fulfil growth objectives for the Borough. Outline planning permission had previously been granted on the Site for the development of 265 dwellings and 1.5 hectares of employment use, however development did not come forward and the permission expired before a Reserved Matters Application was submitted. Homes England subsequently acquired part of the site to help deliver much needed housing development in Fylde.


Baxters Lane is a vacant industrial site in the east of St Helens. Hive was commissioned to prepare and submit a full planning application for the development of 28 dwellings for affordable rent along with associated access, parking and landscaping.