Preston City Living Strategy

Preston City Council

The Preston City Living Strategy (CLS) is an exemplary approach to identifying, unlocking and kick-starting the delivery of brownfield housing sites. Working with Preston City Council (PCC), Hive led this award winning strategy for regeneration and maximising the development potential of brownfield land (in public and private ownership).

Delivery

The CLS was designed to support and stimulate development in the city centre and inner urban areas for both private sale and affordable housing. The CLS is a pro-active response to market failure around the delivery of housing on brownfield land, with Hive’s input summarised around the following tasks on the right.

Designing a detailed strategy and programme to unlock 48 residential sites with a capacity of 3,500+ new homes.
Production of a PID, implementation plan, site prioritisation matrix, area based promotion and marketing documents, and individual proformas for each site including an analysis of the interventions required
A landowner engagement strategy and extensive engagement with funding bodies (including Homes England) aimed at specifically addressing viability challenges.
Drafting an investment prospectus and launch event to directly market the sites to developers.

Outcome

The above measures have had very positive results, leading to a step change in housing delivery within Inner Preston. As a mark of the projects innovation and success, PCC and Hive have won numerous national planning awards, culminating in winning the prestigious RTPI Sliver Jubilee Cup.

More Projects

Seedfield Centre, Bury

Instructed by Hive Homes to provide planning consultancy advice in respect of a residential scheme proposed on a previously developed site in the Green Belt. We initially led the pre-application discussions with Bury Council, who were also the landowner.

Godley Green Garden Village

Hive are instructed as planning consultant on the project by Kellen Homes.

Yew Tree Farm, Burscough

Acting for Redrow, Hive were instructed to lead the submission of a reserved matters application for 169 homes. This was the third phase of residential development at Yew Tree Farm and so it was important to ensure that consistency was achieved and we did this by working extremely closely with the design and technical teams at Redrow.

2020 Winner of the national Planning Awards Editors Choice Award for best overall project and the Increased Housing Delivery category for Preston City Living Strategy

2020 Winner of the Spatial Planning and Plan-Making award in the RTPI North West Regional Awards for Planning Excellence for the Preston City Living Strategy

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