Middleholme, Peterborough

Peterborough City Council

Hive has undertaken extensive work with local authorities and Homes England to develop effective strategies for the delivery of land in public ownership. This work is grounded in many years of experience and expertise in designing disposal strategies aligned to client objectives for what they what to achieve with land. Building on this expertise we were instructed by Peterborough Council to de-risk and dispose of a stalled, greenfield site with a capacity for over 1000 homes, in the Council’s ownership.

Delivery

Our role has been to lead and project manage the process from defining Council objectives through to the appointment of a developer to bring the site forward. We identifying the most appropriate development strategy for the site, supporting Council officers in drafting their investment and disposal approvals. The Hive services on the project included: Strategy formulation, project management, programme and drafting / adoption of Project Initiation Document; Securing capacity funding from Homes England to fund the de-risking work; Assistance in procuring and managing the technical de-risking team; Soft market testing; Desk top technical due diligence, including infrastructure; Planning strategy; Planning and disposal brief; and Marketing.

Designing a detailed strategy and programme to unlock 48 residential sites with a capacity of 3,500+ new homes.
Production of a PID, implementation plan, site prioritisation matrix, area based promotion and marketing documents, and individual proformas for each site including an analysis of the interventions required
A landowner engagement strategy and extensive engagement with funding bodies (including Homes England) aimed at specifically addressing viability challenges.
Drafting an investment prospectus and launch event to directly market the sites to developers.

Outcome

The outcome has been an efficient and effective strategy to deliver the site to achieve the Council’s key objective around achieving high quality place making, along with securing the best financial returns achievable.

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Marton Estate is an 11 hectare Site situated in the Fylde-Blackpool periphery strategic location for development, which was identified in the Local Plan. The Site was allocated for mixed use development to fulfil growth objectives for the Borough. Outline planning permission had previously been granted on the Site for the development of 265 dwellings and 1.5 hectares of employment use, however development did not come forward and the permission expired before a Reserved Matters Application was submitted. Homes England subsequently acquired part of the site to help deliver much needed housing development in Fylde.

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2020 Winner of the national Planning Awards Editors Choice Award for best overall project and the Increased Housing Delivery category for Preston City Living Strategy

2020 Winner of the Spatial Planning and Plan-Making award in the RTPI North West Regional Awards for Planning Excellence for the Preston City Living Strategy

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